Post by princehira on Oct 30, 2024 6:46:05 GMT
With the evolution of technology and the abundance of content available on the Internet, capturing the attention (and desire) of consumers is the main mission of many companies today.
But have you ever stopped to think that choosing a Digital Marketing fund can play a fundamental role in this?!
“What do you mean?” — you must be asking yourself now. And, although it may seem a little obvious, what I have to tell you is: we, human beings, are extremely visual!
Proof of this is the data that shows that, with images, blog articles reach 94% more views and Facebook posts receive 53% more likes and 104% more comments.
However, it is not enough to simply insert any image and think that the job is done. Carefully choosing a background makes all the difference when it comes to standing out to potential customers , as well as improving their perception of your business.
If you want to know the main steps to make the best background choices for Digital Marketing , you've come to the right place! I've put together some simple and practical tips for you to effectively define all the images in your creations. Let's check it out!
How to make a Digital Marketing plan for your company
Background images for Digital Marketing: how to choose?
Avoid distractions
When defining woocommerce web design service an image, opt for a neutral background : it is more versatile for both photographs and graphic creations. This way, it is possible to give more emphasis to what is in the foreground , without the interference of unwanted details.
Remember that the most important thing is the message that needs to be conveyed . When there is too much information, depending on the case, people can get confused and not know what to pay attention to — and that's not what we want. Right?
Use colors to your advantage
There are several studies indicating the influence that colors have on customers' purchasing decisions . One study showed that their use is so effective that 80% of people believe that colors increase brand recognition .
Working with brighter colors can help to differentiate and draw attention to your content. However, a light-colored background makes objects, texts and other images in the foreground stand out better.
Therefore, it is important to be careful with the color composition so as not to harm the visualization, the content experience and, consequently, its results!
Escape the obvious
Let's face it: no one wants more of the same! On an Internet full of content on similar subjects, avoiding the obvious ends up becoming an obligation to stand out.
A white background with black letters, for example, makes it easier to read, but it certainly doesn't arouse the curiosity of those who see it. So try to reinforce your visual identity, but always create different compositions that give more personality to each content and, therefore, don't go unnoticed among the others.
Now, understanding which background best fits each location that will be used is the second step to choosing the best images . See below!
Tip: Is Digital Marketing a scam? Learn how to avoid one!
Types of Funds for Digital Marketing
Social media posts
For publications on social networks , such as Instagram and Facebook, it is essential to think about the backgrounds considering the ideal formats for each one.
You may already know that Instagram stories , for example, are in a vertical format, following the cell phone screen. Therefore, the image must be in the same format so as not to create a strange or amateurish feeling.
Likewise, for each different content format , there is a specific size. So it is essential to stay within the standards to avoid the risk of ending up with an unattractive profile !
Furthermore, especially on social media , content is highly visual . Therefore, it is worth paying attention to details such as:
Match the background to the photo theme : the background of the image (or video) needs to be in line with the theme. If the image shows a summer product, for example, it's nice if the background is related to the beach or pool;
Use filters : social networks themselves have resources that can be an alternative when the available background does not match the proposed theme or, even, when you want to use something different. But be careful and do not choose filters that are too artificial or fanciful when the subject is more serious;
Use editing tools : There are many applications on the market, both paid and free, for computers and cell phones, that can help when editing — whether it's blurring or removing an unwanted background, for example.
Practical guide: How to use social media to build your company's image
Videos on YouTube
YouTube covers or thumbnails — those images that appear for people to decide (albeit unconsciously) whether to access a video or not — are as important as the content of the video itself or its title — if not more!
So keep in mind that a dark thumbnail , with little contrast and full of text will not attract clicks:
It needs to be objective, arousing curiosity. Whenever possible, there should be a person's face looking directly at the camera and expressing some emotion — in accordance with the thumbnail 's phrase —, as well as bright colors . For example:
YouTube thumbnail example
Tip: Inbound Marketing on YouTube: how to do it?
Blog Contents
Blogs often use background images, especially in rich content. Please note:
Practical Guide: How to Choose the Best Marketing Strategies for Your Business
In these cases, they are super important because they can also capture attention and, during an article, even complement what is said. See another example:
Example of text-in-between image
Tip: Content for Instagram: ideas to apply!
Stock images for your Digital Marketing backgrounds
Image banks are a great choice for those looking for Digital Marketing backgrounds to compose their creations. They offer many possibilities with options for colors, textures and various elements.
Another positive point of image banks is that the options are truly professional, ready to use legally, safely and, often, free of charge.
Below, I have selected some free options with a large collection . Take the opportunity to save the links!
Unsplash
Rawpixel
FreePik
Depositphotos
Vintage Stock Photos
Morguefile
Pixabay
RGB Stock
Stockvault
Death To The Stock Photo
Libreshot
Getrefe
Reshot
HubSpot
PicJumbo
Images and backgrounds are just one part of Digital Marketing!
Now that you know, even more deeply, that images and backgrounds for Digital Marketing are essential when producing content, you need to pay attention to several other points so that your strategy really works.
But have you ever stopped to think that choosing a Digital Marketing fund can play a fundamental role in this?!
“What do you mean?” — you must be asking yourself now. And, although it may seem a little obvious, what I have to tell you is: we, human beings, are extremely visual!
Proof of this is the data that shows that, with images, blog articles reach 94% more views and Facebook posts receive 53% more likes and 104% more comments.
However, it is not enough to simply insert any image and think that the job is done. Carefully choosing a background makes all the difference when it comes to standing out to potential customers , as well as improving their perception of your business.
If you want to know the main steps to make the best background choices for Digital Marketing , you've come to the right place! I've put together some simple and practical tips for you to effectively define all the images in your creations. Let's check it out!
How to make a Digital Marketing plan for your company
Background images for Digital Marketing: how to choose?
Avoid distractions
When defining woocommerce web design service an image, opt for a neutral background : it is more versatile for both photographs and graphic creations. This way, it is possible to give more emphasis to what is in the foreground , without the interference of unwanted details.
Remember that the most important thing is the message that needs to be conveyed . When there is too much information, depending on the case, people can get confused and not know what to pay attention to — and that's not what we want. Right?
Use colors to your advantage
There are several studies indicating the influence that colors have on customers' purchasing decisions . One study showed that their use is so effective that 80% of people believe that colors increase brand recognition .
Working with brighter colors can help to differentiate and draw attention to your content. However, a light-colored background makes objects, texts and other images in the foreground stand out better.
Therefore, it is important to be careful with the color composition so as not to harm the visualization, the content experience and, consequently, its results!
Escape the obvious
Let's face it: no one wants more of the same! On an Internet full of content on similar subjects, avoiding the obvious ends up becoming an obligation to stand out.
A white background with black letters, for example, makes it easier to read, but it certainly doesn't arouse the curiosity of those who see it. So try to reinforce your visual identity, but always create different compositions that give more personality to each content and, therefore, don't go unnoticed among the others.
Now, understanding which background best fits each location that will be used is the second step to choosing the best images . See below!
Tip: Is Digital Marketing a scam? Learn how to avoid one!
Types of Funds for Digital Marketing
Social media posts
For publications on social networks , such as Instagram and Facebook, it is essential to think about the backgrounds considering the ideal formats for each one.
You may already know that Instagram stories , for example, are in a vertical format, following the cell phone screen. Therefore, the image must be in the same format so as not to create a strange or amateurish feeling.
Likewise, for each different content format , there is a specific size. So it is essential to stay within the standards to avoid the risk of ending up with an unattractive profile !
Furthermore, especially on social media , content is highly visual . Therefore, it is worth paying attention to details such as:
Match the background to the photo theme : the background of the image (or video) needs to be in line with the theme. If the image shows a summer product, for example, it's nice if the background is related to the beach or pool;
Use filters : social networks themselves have resources that can be an alternative when the available background does not match the proposed theme or, even, when you want to use something different. But be careful and do not choose filters that are too artificial or fanciful when the subject is more serious;
Use editing tools : There are many applications on the market, both paid and free, for computers and cell phones, that can help when editing — whether it's blurring or removing an unwanted background, for example.
Practical guide: How to use social media to build your company's image
Videos on YouTube
YouTube covers or thumbnails — those images that appear for people to decide (albeit unconsciously) whether to access a video or not — are as important as the content of the video itself or its title — if not more!
So keep in mind that a dark thumbnail , with little contrast and full of text will not attract clicks:
It needs to be objective, arousing curiosity. Whenever possible, there should be a person's face looking directly at the camera and expressing some emotion — in accordance with the thumbnail 's phrase —, as well as bright colors . For example:
YouTube thumbnail example
Tip: Inbound Marketing on YouTube: how to do it?
Blog Contents
Blogs often use background images, especially in rich content. Please note:
Practical Guide: How to Choose the Best Marketing Strategies for Your Business
In these cases, they are super important because they can also capture attention and, during an article, even complement what is said. See another example:
Example of text-in-between image
Tip: Content for Instagram: ideas to apply!
Stock images for your Digital Marketing backgrounds
Image banks are a great choice for those looking for Digital Marketing backgrounds to compose their creations. They offer many possibilities with options for colors, textures and various elements.
Another positive point of image banks is that the options are truly professional, ready to use legally, safely and, often, free of charge.
Below, I have selected some free options with a large collection . Take the opportunity to save the links!
Unsplash
Rawpixel
FreePik
Depositphotos
Vintage Stock Photos
Morguefile
Pixabay
RGB Stock
Stockvault
Death To The Stock Photo
Libreshot
Getrefe
Reshot
HubSpot
PicJumbo
Images and backgrounds are just one part of Digital Marketing!
Now that you know, even more deeply, that images and backgrounds for Digital Marketing are essential when producing content, you need to pay attention to several other points so that your strategy really works.