Post by habiba123820 on Nov 6, 2024 4:50:12 GMT
Glocalization is a technical term that encompasses globalization and localization - two processes that work together to expand your business abroad.
Glocalization is necessary to build a plan for entering a new market, implement that plan, and anticipate any obstacles to market launch. While glocalization is a buzzword used by companies looking to authentically expand into a new market, it can be somewhat unrealistic. Understanding the process in depth will help companies grow without wasting resources and realize the benefits of glocalization.
What is Glocalization?
Glocalization is a term coined for the concept of making a product a global success while maintaining local cultural authenticity. A healthy approach to glocalization is to start by using a platform wordpress web design agency to localize content for each market, making it culturally appropriate while maintaining the integrity of the original content. Product integration will occur gradually as the business grows and matures in each country.
A growing consumer base will allow for more freedom and capital to further tailor content to a specific region without compromising the integrity of the global operation. On the other hand, hyper-localizing content initially is an unrealistic goal for companies entering new markets. It can create a disconnect from the initial product and prevent your business from functioning cohesively.
For example, it would be like building a global chain of “neighborhood” restaurants unique to each country, rather than a global chain of restaurants that consumers know belong to your brand but still resonate with your culture.
Globalization, Internationalization and Localization
The general method of expanding a product globally and efficiently aligning three separate processes to create, adapt, and implement a strategy for launching the product into new markets. These processes are known as globalization, internationalization, and localization.
Globalization
Globalization refers to the comprehensive business strategy that evaluates the financial benefits of entering a specific market. This process includes strategic measures such as:
Reviewing which countries need the product
Creating marketing strategies for each country
Developing a Target Audience
Evaluating the expected return on investment for each country
Deciding on the pricing of products in each country
Globalization, at its core, is a process of assessing the likelihood of raising capital in a new market and strategically finding the most cost-effective way for that capital to grow.
Internationalization
Internationalization is the process of developing a more in-depth strategy to navigate how to adapt a product to new markets. It addresses the logistical components required to launch a product in a new country. Some of the standard strategy components included in internationalization are:
Deciding on the roles assigned to each person in the localization process
Evaluating the cultural suitability of each aspect of the product
Evaluate the effect translation will have on specific variables to aid in converting characters into different languages
Internationalization assists in the overall process by determining which steps will secure the capital estimated in the globalization strategy.
Glocalization is necessary to build a plan for entering a new market, implement that plan, and anticipate any obstacles to market launch. While glocalization is a buzzword used by companies looking to authentically expand into a new market, it can be somewhat unrealistic. Understanding the process in depth will help companies grow without wasting resources and realize the benefits of glocalization.
What is Glocalization?
Glocalization is a term coined for the concept of making a product a global success while maintaining local cultural authenticity. A healthy approach to glocalization is to start by using a platform wordpress web design agency to localize content for each market, making it culturally appropriate while maintaining the integrity of the original content. Product integration will occur gradually as the business grows and matures in each country.
A growing consumer base will allow for more freedom and capital to further tailor content to a specific region without compromising the integrity of the global operation. On the other hand, hyper-localizing content initially is an unrealistic goal for companies entering new markets. It can create a disconnect from the initial product and prevent your business from functioning cohesively.
For example, it would be like building a global chain of “neighborhood” restaurants unique to each country, rather than a global chain of restaurants that consumers know belong to your brand but still resonate with your culture.
Globalization, Internationalization and Localization
The general method of expanding a product globally and efficiently aligning three separate processes to create, adapt, and implement a strategy for launching the product into new markets. These processes are known as globalization, internationalization, and localization.
Globalization
Globalization refers to the comprehensive business strategy that evaluates the financial benefits of entering a specific market. This process includes strategic measures such as:
Reviewing which countries need the product
Creating marketing strategies for each country
Developing a Target Audience
Evaluating the expected return on investment for each country
Deciding on the pricing of products in each country
Globalization, at its core, is a process of assessing the likelihood of raising capital in a new market and strategically finding the most cost-effective way for that capital to grow.
Internationalization
Internationalization is the process of developing a more in-depth strategy to navigate how to adapt a product to new markets. It addresses the logistical components required to launch a product in a new country. Some of the standard strategy components included in internationalization are:
Deciding on the roles assigned to each person in the localization process
Evaluating the cultural suitability of each aspect of the product
Evaluate the effect translation will have on specific variables to aid in converting characters into different languages
Internationalization assists in the overall process by determining which steps will secure the capital estimated in the globalization strategy.