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Post by account_disabled on Feb 19, 2024 5:40:27 GMT
Your competitors may take advantage of this opportunity. This can lead to them attracting your potential customers and visitors to their site. The beauty of bidding on your own brand is that you can often drive a lot of targeted clicks and visitors to your landing page even with a very low bid. Reducing customer turnover is another important aspect of advertising for brand name keywords. According to Econsultancy,
The probability of selling to potential customers is 5-20%, while latestdatabase.com the probability of selling to existing customers is 60-70%. This shows that bidding on branded keywords can increase revenue for businesses by increasing customer loyalty and retention. As a pro tip, it's important to aim for the top when bidding on your own brand name. People searching for your brand are the most targeted visitors you can ever get.
Instead of settling for low bids, increase your bid to stay on top and get the most clicks. Investing in branded search terms often results in high conversion rates and strengthens your business's online presence. Finally, using the Google Ads Keyword Planner , it will be useful to find brand name keywords you can target and determine your strategy accordingly. This approach increases your brand's online visibility.
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