Post by arfanho7 on Feb 24, 2024 7:46:35 GMT
Our six studies show that pay ratio disclosure affects purchase intention of consumers via perceptions of wage fairness. The disclosure of a retailer s high pay ratio e.g. to reduces purchase intention relative to firms with lower ratios e.g. to or to Studies A B and C . Lower pay ratios improve consumer perceptions across a range of products at different price points Studies A and B increase consumer ratings of both firm warmth and firm competence Study and enhance perceptions of Democrats and Independents without alienating Republican consumers Study.
A firm with a high ratio must offer a price discount to garner consumer impressions as favorable as a firm that charges full price but features a lower ratio Study . Paper Information Full Working Paper Text Working Paper Publication Date May HBS Working Paper Number Faculty Unit s Marketing TRENDING FEB RESEARCH Egypt WhatsApp Number List IDEAS IS YOUR WORKPLACE BIASED AGAINST INTROVERTS FEB RESEARCH IDEAS BREAKING THROUGH WOMEN FROM LEADING FEB RESEARCH IDEAS THE MIDDLE MANAGER OF THE FUTURE MORE COACHING LESS COMMANDING JAN OP ED WHY BOEING’S PROBLEMS WITH THE MAX BEGAN MORE THAN YEARS AGO JAN RESEARCH IDEAS MORE PROOF THAT MONEY CAN BUY HAPPINESS OR A LIFE WITH LESS STRESS Rohit Deshpande ROHIT.
DESHPANDE Baker Foundation Professor Sebastian S. Kresge Professor of Marketing Emeritus CONTACT Send an email → More Articles Michael I. Norton MICHAEL I. NORTON Harold M. Brierley Professor of Business Administration Unit Head Negotiation Organizations Markets CONTACT Send an email → More Articles FIND RELATED ARTICLES Consumer Behavior Human Resources Wages SIGN UP FOR OUR WEEKLY NEWSLETTER Interested in improving your business Learn about fresh research and ideas from Harvard Business School faculty. Email Address SUBMIT This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
A firm with a high ratio must offer a price discount to garner consumer impressions as favorable as a firm that charges full price but features a lower ratio Study . Paper Information Full Working Paper Text Working Paper Publication Date May HBS Working Paper Number Faculty Unit s Marketing TRENDING FEB RESEARCH Egypt WhatsApp Number List IDEAS IS YOUR WORKPLACE BIASED AGAINST INTROVERTS FEB RESEARCH IDEAS BREAKING THROUGH WOMEN FROM LEADING FEB RESEARCH IDEAS THE MIDDLE MANAGER OF THE FUTURE MORE COACHING LESS COMMANDING JAN OP ED WHY BOEING’S PROBLEMS WITH THE MAX BEGAN MORE THAN YEARS AGO JAN RESEARCH IDEAS MORE PROOF THAT MONEY CAN BUY HAPPINESS OR A LIFE WITH LESS STRESS Rohit Deshpande ROHIT.
DESHPANDE Baker Foundation Professor Sebastian S. Kresge Professor of Marketing Emeritus CONTACT Send an email → More Articles Michael I. Norton MICHAEL I. NORTON Harold M. Brierley Professor of Business Administration Unit Head Negotiation Organizations Markets CONTACT Send an email → More Articles FIND RELATED ARTICLES Consumer Behavior Human Resources Wages SIGN UP FOR OUR WEEKLY NEWSLETTER Interested in improving your business Learn about fresh research and ideas from Harvard Business School faculty. Email Address SUBMIT This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.