Post by afifatabassum on Mar 10, 2024 7:07:58 GMT
Doctors, prescribers and pharmacists have always represented the most important audience for pharmaceutical and parapharmaceutical companies. In recent years, however, a new figure is acquiring more and more decision-making and purchasing power: the final patient. In this context, how does the value of information in sales change? More and more governments are releasing regulations on interaction with health professionals with the aim of preventing these figures from being influenced by "important gifts" and putting their own interests ahead of those of patients. Not only that, to this must be added the fact that more and more doctors, prescribers and pharmacists rely on the.
Internet to inform themselves and communicate with Brazil Phone Number colleagues and patients. This requires a decisive change in the marketing strategies always implemented by pharmaceutical and parapharmaceutical companies. Traditional marketing activities Doctors and prescribers have always given great importance to the drugs left to them for free trials, which is why they are always very inclined to meet scientific representatives. It is no coincidence that the pharmaceutical and parapharmaceutical industry recognizes this channel as one of the most effective marketing techniques. Gifts, lunches, trips, books and many other traditional techniques, however, are under the crosshairs of both governments and the most informed end patients. In some states there are lists that record all the free gifts received by a particular doctor and the company that offered them.
In such a complex and international environment, pharmaceutical and parapharmaceutical companies have begun to change their strategies . The first step was to establish relationships of trust with opinion leaders in the sector capable of influencing professional figures operating in the health sector. However, this activity also arouses considerable suspicion in the increasingly skeptical end patient. Precisely for this reason, marketing activities within the sector are being renewed.
Internet to inform themselves and communicate with Brazil Phone Number colleagues and patients. This requires a decisive change in the marketing strategies always implemented by pharmaceutical and parapharmaceutical companies. Traditional marketing activities Doctors and prescribers have always given great importance to the drugs left to them for free trials, which is why they are always very inclined to meet scientific representatives. It is no coincidence that the pharmaceutical and parapharmaceutical industry recognizes this channel as one of the most effective marketing techniques. Gifts, lunches, trips, books and many other traditional techniques, however, are under the crosshairs of both governments and the most informed end patients. In some states there are lists that record all the free gifts received by a particular doctor and the company that offered them.
In such a complex and international environment, pharmaceutical and parapharmaceutical companies have begun to change their strategies . The first step was to establish relationships of trust with opinion leaders in the sector capable of influencing professional figures operating in the health sector. However, this activity also arouses considerable suspicion in the increasingly skeptical end patient. Precisely for this reason, marketing activities within the sector are being renewed.